Ignition Credit

Business & Personal Asset Finance for the South West & Wales

  • Facebook
  • LinkedIn
  • Twitter
Call Us: 01872 272900 or 0330 010 4282
  • Home
  • We Finance
    • Car Finance
    • Prestige Car Finance
    • Classic Car Finance
    • Motorsport Finance
    • Vans & LCV Finance
    • Haulage & HGV Finance
    • Ignition Aviation Finance
    • Ignition Marine Finance
    • Bus & Coach Finance
    • Horsebox & Trailer Finance
    • Agricultural Finance
    • Renewable Energy Finance
    • Construction Finance
    • Engineering Finance
    • Technology Asset Finance
    • Refurbishment & Fit-Out Finance
    • Refresh, Refurb and Renovate with Ignition
  • Products & Services
    • Asset Refinance
    • VAT Deferrals
    • Hire Agreement
    • Hire Purchase
    • Finance Lease
    • Structured Payments
    • Contract Hire
    • PCP (Personal Contract Purchase)
    • Request a Settlement
    • Ignition Funding
    • Tax Liability Finance
    • Corporation Tax Loans
    • Invoice Finance
    • Commercial Loans
    • Loan and Chattel Mortgage
    • Supplier Finance
    • Introducing STAR Loan
  • Supplier Finance
  • Asset Re-sale
  • About Us
    • Case Studies
    • Meet the Team
    • FAQs
    • Join the Team
    • News
    • Jargon Buster
    • Our Terms of Business
    • Complaints Procedure
  • Get Quote
  • Contact Us

Snooty Fox is Over the Moon

1st May 2018 By Lisa Sutherland

Hotelier, Karen Ridley, has owned and run a popular country hotel for more than 15 years. The Snooty Fox, in Looe in Cornwall, is well known for its peaceful, rural setting and excellent breakfasts. Over the years, Ignition has helped to support the business by providing finance for general refurbishments, fit-out and equipment.

Having enjoyed success with the Snooty Fox, Karen and her family recently set their hearts on a second venture, taking over the lease of the Harbour Moon Inn in East Looe.  Sitting right on the harbour with stunning views across the coastal town, the Harbour Moon Inn certainly seemed a viable business opportunity with plenty of potential

The Harbour Moon was in need of some refurbishment and building works, as well as updated kitchen equipment, but when Karen approached her bank for a loan, they were unwilling to help.

Karen comments: “ I had an excellent track-record, had put together a strong business plan, and could demonstrate that the Inn was in a popular, central location and likely to be successful.  But despite this, their lending criteria was so strict and inflexible, that we didn’t quite fit their profile.

“Although we’ve been with the same bank for many years, it felt as if they didn’t know me or my business at all.  The business managers change so frequently; we’ve had at least five since we started out.”

As a result, Karen turned to Ignition for advice, and got in touch with Director, Steve Hunt, who has been her contact for over a decade.  Steve was able to put together a bespoke finance plan for the business which combined asset finance with a business loan.  Tangible assets such as kitchen equipment and a new EPOS system were financed through a standard Hire Purchase plan, while other costs such as painting and decorating that would not qualify for asset finance, were covered by a competitive Business Loan.

Steve Hunt comments:

“We’ve known Karen and the team at the Snooty Fox for years, and could see that this new business venture was an excellent opportunity.  It appears that certain sectors fall in and out of favour with the banks, which can be very frustrating and baffling for small businesses with good prospects.

“By looking carefully at Karen’s needs and offering her a package with a combination of financial services, we’ve helped her achieve her goal, and are proud to be supporting a sound local business.”

Karen adds:

“Steve at Ignition is now my first point of call for financial support.  The team there are truly championing independent businesses and will judge each one individually on its merits, rather than resorting to a tick-box exercise.”

Karen took over the Harbour Moon Inn at the beginning of the year and is already ahead of budget and doing a roaring trade.  We’ll raise a pint to that!

Filed Under: Case Studies

Can we help?

If you require assistance or further information call one of our finance experts on 01872 272900 or 0330 010 4282.

You can also request a quote online, or use our simple vehicle finance calculator.

Finance Products & Services

  • Asset Refinance
  • Finance Lease
  • Hire Agreement
  • Structured Payments
  • PCP (Personal Contract Purchase)
  • Hire/Lease Purchase
  • Contract Hire
  • VAT Deferrals
  • Tax Liability Finance
  • Invoice Finance
  • Commercial Loans
  • Loan and Chattel Mortgage

Our Products & Services

  • Asset Refinance
  • Finance Lease
  • Hire Agreement
  • Structured Payments
  • PCP (Personal Contract Purchase)
  • Hire/Lease Purchase
  • Contract Hire
  • VAT Deferrals
  • Tax Liability Finance
  • Invoice Finance
  • Commercial Loans
  • Loan and Chattel Mortgage

Get a Quote Today

  • Get a Quick Quote
  • Personal Quote Application

What We Finance

  • Car Finance
  • Prestige Car Finance
  • Classic Car Finance
  • Motorsport Finance
  • Vans & LCV Finance
  • Haulage & HGV Finance
  • Ignition Marine Finance
  • Ignition Aviation Finance
  • Bus & Coach Finance
  • Horsebox & Trailer Finance
  • Agricultural Asset Finance
  • Renewable Energy Finance
  • Construction Finance
  • Engineering Finance
  • Technology Asset Finance
  • Refurbishment & Fit-Out Finance
  • Refresh, Refurb and Renovate with Ignition

About Ignition Credit

Registered Office
Sterling House,
Green Court,
Truro Business Park,
Threemilestone,
Cornwall,
TR4 9LF

Phone
01872 272900
0330 010 4282

Email
Sales Enquiries: [email protected]

Office Hours
Monday-Friday: 9:00AM-5:00PM

Cornwall Chamber of Commerce

  • Facebook
  • LinkedIn
  • Twitter
  • About Us
  • FAQs
  • Vehicle Finance Calculator
  • Get Quote
  • Request a Settlement

Copyright © 2025 Ignition Credit. All Rights Reserved
E&OE Company Registration Number: 4315993 | VAT Registration Number: 864 5933 85
Registered Office: Sterling House, Green Court, Truro Business Park, Threemilestone, Truro, Cornwall, TR4 9LF

IGNITION CREDIT PLC is Authorised and regulated by the Financial Conduct Authority FRN 679018
IGNITION CREDIT PLC IS AN AUTHORISED CREDIT BROKER AND LENDER I Ignition work with a panel of lenders

Privacy & Cookie Policy | Terms & Conditions· Web Design by Netmatters

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT