Truro-based Ignition, a leading provider of vehicle and asset finance for UK SMEs, is welcoming a new Business Development Manager to its growing team. Ele Smith is already an active member of the business community in the South West region, previously working at Santander as Director of Transactional Banking and Liquidity for Bristol, Devon and Cornwall.
Ignition offers finance for a wide range of business assets from plant and machinery to vehicles and business equipment, as well providing general business loans. In her new role at the company, Ele will be supporting SMEs from a wide variety of sectors, helping Ignition to further consolidate its strong customer base across the South West region.
Ele brings with her 27 years of experience in the finance sector with Santander, where in her most recent role she focused on developing deposit product and transactional banking business for Santander UK in the South West region, driving new to bank business and supporting Relationship Directors as a product specialist.
Ele Smith comments:
“SME’s are hugely important to the South West economy, accounting for almost half the region’s employment. I’m excited to be working with and championing these businesses in my new role, providing the financial support they need to help them grow and thrive.”
Paul Caunter, Managing Director at Ignition comments:
“We’re thrilled to have Ele on board. She is highly regarded in the business community and has a strong track-record for delivering excellent solutions and forging lasting relationships with clients. Ele’s appointment provides a further boost to our skilled and committed team, and will help us build on our success across key markets and sectors.”